We are determined to defeat cancer:

• To fight cancer, improve treatment and find cures.
• To improve the experience of young patients.
• To deliver on our promises and programmes.
• To be here for the long haul and stand shoulder to shoulder with families.

We value integrity:

• We are transparent in all that we do.
• We are open and honest.
• We are driven by empathy for our patients and families.

We believe in fun:

• Helping make fun memories for our patients and families.
• Making everyday as positive as it can be.
• Making fun a value in our workplace.

We believe in flexibility:

• We are adaptable to face the challenges of every day.
• We change when appropriate because we want to be the best we can,
• We don’t just debate, we make things happen.

We are engaging:

• We communicate clearly with our patients, families and fundraisers.
• In life and death situations, we add as much life as we can.
• We are always ready to listen.